The MediBuddy Story: From ₹5 Lakh to 3 Crore Patients | Satish Kannan, CEO/Co-Founder | BP2B S2 Ep.4

[00:01:24] Student Activity Centre: A Quadcopter demonstration

[00:05:35] MediBuddy: What does it do and scale of operations

[00:09:01] Top Medical Trends: Diseases, diagnostic trends, preventive healthcare

[00:11:23] IIT Madras to MediBuddy: Satish’s journey from student to entrepreneur

[00:16:33] Life after IITM: Beginning a journey in healthcare

[00:25:37] DocsApp: The precursor to MediBuddy

[00:29:54] Product Portfolio and Strategy: How has it grown?

[00:33:09] Mentors and Advisors: How did Medibuddy develop their business strategy?

[00:36:11] Funding Journey: IIT Madras seed money and investors

[00:42:09] Customer Feedback: What else do you need for building a good product?

[00:46:08] Multiple Opportunities: How to pick the right one?

[00:47:55] DocsApp to MediBuddy: Mass marketing and rebranding strategy

[00:52:10] Distribution Channels: How does a customer find you?

[00:56:08] Amitabh Bachchan as Brand Ambassador: The experience of working with him

[00:58:44] Entrepreneurs, Students and Viewers: Top 3 messages from Satish

[01:02:30] The Entrepreneurial Journey: Where does the courage come from?

[01:10:28] Closing Thoughts

[00:01:17] Satish was part of one of the first project teams to work out of CFI

[00:03:46] IIT Madras

[00:15:24] Satish talks about testing their first medical device project at Stanley Medical College

[00:18:16] Satish’s co-founder worked with the HTIC [Healthcare Technology Innovation Centre] before joining Qualcomm.

[00:25:35] Satish had an office in the IIT Madras Research Park while working on their first product.

[00:14:11] Enbasekar D is Satish’s co-founder in MediBuddy and was a member of his project team in the fourth year at IITM. 

[00:28:41] Tarun Mehta is the CEO and co-founder of Ather Energy

[00:35:01] Satish mentions Anand Rajaraman and Venky Harinarayan as some of the alumnus who gave him advice on building a business.

[00:38:23] Amrut mentions Professor V. Kamakoti setting a goal of 1 IPO per month in the alumnus event 

[00:42:45] Tanmay Dhote is also an IIT alumnus who graduated with Satish and Tarun.

[00:47:21] Popular actor Amitabh Bachchan featured in the MediBuddy ads

[00:47:32] Daniel Raj David, co-founder of Detect Technologies was one of the guests on the Best Place to Build podcast

[00:54:36] Ambi Parameswaran is a marketing guru who is also an IITM alumnus who did a workshop for Satish’s team on brand marketing.

[01:04:38] Professor Andrew Thangaraj is a professor of Electrical Engineering at IIT Madras

[01:05:45] Professor M. S Ananth quoted that a building site is messy until you put on the final layer of paint

[00:06:10] Zomato is mentioned as a platform to research restaurants you want to eat at. 

[00:06:14] MakeMyTrip is a platform to book tickets and hotels

[00:06:21] Apollo Hospital, Vedanta Hospital and Max Hospital are some of the hospitals mentioned by Satish as an example

[00:06:26] Dr.Lal PathLabs and Metropolis are two of the Diagnostic centres mentioned by Satish.

[00:17:30] Satish worked in Philips Healthcare after graduating from IITM

[00:17:35] Satish’s co-founder Enbasekar got a job offer from Qualcomm after graduation

[00:27:27] Flipkart is mentioned as an example of an e-commerce player 

[00:27:34] BookMyShow is mentioned as an example of a player taking the cinema industry digital

[00:39:25] Satish mentions UPI as a company that has shown how it is easy to build affordable solutions at scale

[00:40:22] Rebright Partners from Japan and Bessemer Venture Partners are some of the large investors of MediBuddy

[00:40:30] Cordial and Lightrock are some of the equity investors that came in to invest in MediBuddy

[00:13:56] Satish and his team participated in the Texas Instruments Analog Design Challenge in his fourth year and were national winners. 

[00:52:49] CAC [Customer Acquisition Cost] is the amount of money a business spends to gain customers.