Vineeta Singh is currently the Co-founder & CEO of SUGAR Cosmetics, India's fastest-growing beauty brand with a presence in over 35,000 retail outlets across 540+ cities. With a strong background in entrepreneurship, digital innovation, and consumer-focused product development, she leads the creation of bold, high-quality cosmetics that empower women to express themselves and pursue their ambitions.

Vineeta made headlines for turning down a lucrative investment banking offer to follow her passion for building impactful businesses. As a prominent judge on the reality show Shark Tank India, she inspires countless entrepreneurs and champions women's entrepreneurship. 

Vineeta is also Co-founder of FAB BAG, India's largest beauty subscription company, and has held director roles at Quetzal Verify and Quetzal Online. Her dynamic career is marked by numerous accolades, including the Fortune 40 Under 40 List (2021), and recognition in leading media such as The Economic Times, Entrepreneur, and . 

An accomplished triathlete and ultramarathoner, Vineeta is celebrated for her resilience, innovative spirit, and commitment to building high-performance, purpose-driven teams.