AssetPlus
About Us
AssetPlus is a fintech startup transforming mutual fund distribution in India. The platform provides mutual fund distributors (MFDs) with a comprehensive suite of digital tools—covering onboarding, KYC, transaction management, portfolio insights, compliance, and marketing—to streamline operations and enhance business growth. AssetPlus supports over 40 asset management companies and offers additional financial products such as corporate fixed deposits, insurance, and retirement planning, all managed from a single dashboard.
AssetPlus stands out by focusing on empowering human advisors rather than promoting a do-it-yourself investment model. The platform is free for MFDs and their clients, generating revenue through transaction fees paid by asset management companies. AssetPlus has onboarded over 13,000 MFDs who collectively manage more than 100,000 investors and mutual fund assets exceeding ₹4,500 crore, with a SIP book of ₹80 crore. The startup has reported 125% revenue growth between FY23 and FY24 and recently secured funding from Eight Roads, Rainmatter, and InCred to expand its offerings and reach.
AssetPlus
AssetPlus is a fintech startup transforming mutual fund distribution in India. The platform provides mutual fund distributors (MFDs) with a comprehensive suite of digital tools—covering onboarding, KYC, transaction management, portfolio insights, compliance, and marketing—to streamline operations and enhance business growth. AssetPlus supports over 40 asset management companies and offers additional financial products such as corporate fixed deposits, insurance, and retirement planning, all managed from a single dashboard.
AssetPlus stands out by focusing on empowering human advisors rather than promoting a do-it-yourself investment model. The platform is free for MFDs and their clients, generating revenue through transaction fees paid by asset management companies. AssetPlus has onboarded over 13,000 MFDs who collectively manage more than 100,000 investors and mutual fund assets exceeding ₹4,500 crore, with a SIP book of ₹80 crore. The startup has reported 125% revenue growth between FY23 and FY24 and recently secured funding from Eight Roads, Rainmatter, and InCred to expand its offerings and reach.
