Fable is a SaaS platform transforming how B2B sales teams create and deliver interactive product demos. The platform empowers sales, marketing, and product teams to build personalized, hands-on demos at scale—drastically shortening sales cycles, improving quota attainment, and increasing close rates. Fable's automation tools enable sales engineers to collaborate seamlessly with non-technical teams, freeing up time for strategic accounts and enabling consistent, high-quality demo experiences.

Fable's platform benefits extend across organizations: marketing teams can boost engagement with interactive demos, while product and customer success teams leverage the tool for launches, upselling, and support. With a total addressable market of $5.8 billion and a rapidly growing client base, Fable is poised to become essential for B2B sales enablement.

‍