IITM Startup

Friendly Brands Club

Software
Bengaluru
 • 
Since 
2019

About Us

Friendly Brands Club is a platform that connects digital-first direct-to-consumer brands to enable inter-brand cross-selling and collaboration. The company operates as a network where D2C brands work together to unlock new sales opportunities for the entire ecosystem, addressing the growing challenge of customer acquisition costs that increase by 50% year-on-year on social media and search platforms.

The platform enables consumer brands to sell anywhere on the internet—on other brands' websites, digital publishers' properties, or through social media channels—creating a collaborative ecosystem where brands can acquire customers who are a perfect fit at 50% lower customer acquisition cost (CAC). Friendly Brands Club has attracted over 100 high-growth brands to sign up for their network, demonstrating strong market validation for their collaborative approach.

Founders
Sreenadh Narayanan
Co-Founder
View profile
Dhara Prashant Maurice
Co-Founder
View profile
IITM Startup
Founders
Sreenadh Narayanan
Co-Founder
View profile
Dhara Prashant Maurice
Co-Founder
View profile

Friendly Brands Club

Software
Bengaluru
 • 
Since 
2019
About Friendly Brands Club

Friendly Brands Club is a platform that connects digital-first direct-to-consumer brands to enable inter-brand cross-selling and collaboration. The company operates as a network where D2C brands work together to unlock new sales opportunities for the entire ecosystem, addressing the growing challenge of customer acquisition costs that increase by 50% year-on-year on social media and search platforms.

The platform enables consumer brands to sell anywhere on the internet—on other brands' websites, digital publishers' properties, or through social media channels—creating a collaborative ecosystem where brands can acquire customers who are a perfect fit at 50% lower customer acquisition cost (CAC). Friendly Brands Club has attracted over 100 high-growth brands to sign up for their network, demonstrating strong market validation for their collaborative approach.