Horse's Mouth is an EdTech startup designed to simplify study-abroad admissions counselling. The platform enables students to book one-on-one calls with university students and alumni across 15+ countries, delivering personalized guidance via live video and chat. Within two years, Horse's Mouth facilitated over 2,500 international applicant connections, logging more than 10,000 minutes of direct student–alumni interaction and onboarding a community of 1,500 advisors.

The company distinguished itself by developing a novel product-market strategy that achieved a cost per lead approximately five times lower than industry benchmarks, despite operating in a competitive environment notorious for high acquisition costs.