Kapiva is a D2C Ayurveda brand on a mission to simplify and modernize Ayurveda for today's consumers. Drawing from his family's Baidyanath legacy, Ameve launched Kapiva to bridge the gap between traditional Ayurvedic wisdom and modern wellness needs. The brand initially started with Ayurvedic clinics but pivoted to functional foods after recognizing consumer preference for convenient health solutions such as juices and super grain mixes. Kapiva's product line is science-backed, using high-quality, responsibly sourced ingredients to ensure efficacy and safety.

Kapiva stands out for its holistic approach to wellness, offering not just products but also end-to-end support like doctor consultations and personalized diet charts. The company has been a pioneer in introducing Ayurveda in accessible formats for millennials and urban consumers, making ancient remedies relevant and easy to integrate into daily routines. Kapiva's commitment to consumer-centricity and continuous innovation has helped it expand across India and enter the US market, with its products available in over 10,500 stores and major e-commerce platforms.

‍