Optroute addresses inefficiencies in India's inter-city and intra-city goods transportation by providing a digital platform that directly connects customers needing goods transport with available drivers. Unlike traditional logistics services, Optroute operates on a zero-commission model—payments from customers go straight to drivers, with no onboarding fees or intermediaries, making the service highly affordable and transparent.

The Optroute mobile app features two user modes: Customer and Driver. Customers can post goods transport requests, while drivers can view and accept these requests, optimizing vehicle utilization and reducing empty return loads. The platform supports operations in over 20 major Indian cities with plans to expand to 500+ cities.

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