Chara Technologies is a B2B motor technology company pioneering scalable, rare-earth-free, cloud-controlled electric motor platforms for electric vehicles, industrial machinery, and HVAC systems. Chara's core innovation lies in its switched reluctance and other magnet-free motor technologies, which eliminate the need for permanent magnets—making motors more affordable, sustainable, and aligned with India's push for self-reliance and reduced dependence on imported rare earth materials. Offers 50% energy savings vs. PM motors. Chara excels at sustainable motor design with 40% cost advantage. Used in EVs and industrial motors.

Chara has raised over ₹46 crore in funding from leading investors like Kalaari Capital and Exfinity Venture Partners. The company's rare-earth-free motors are already powering applications in EVs, industrial automation, and building systems, with a focus on reducing millions of tons of carbon emissions and making sustainable technology accessible worldwide. Chara's commitment to innovation, customer-centricity, and global impact positions it at the forefront of India's clean-tech revolution.

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